Crocodile International |
Website Copywriting

Background:

I did a rebrand for my finals, alongside Nur Fathin Dayana,
an incredibly talented designer and photographer, renewing an iconic Singaporean clothing pioneer, Crocodile International. (Est. 1947)

Solution:

With a new rebrand, I introduced a
fresh and enthralling new Brand Voice to communicate their glorious comeback.

Call-to-action buttons are criminally underused in the fashion industry, so I made them more captivating to click on by varying the actions in every section.

The result is an enticing site that urges the visitor to explore the catalogue at every scroll, glance, and view more.