Advertising Won’t Save Your Product. Here's Why:

If your product sucks, no amount of great advertising can save your reputation.

Take a deep look at your customer reviews to see if it does suck.

Ads are ephemeral, temporary, but your products, people remember year and years down the road.

People remember good experiences, but people loathe bad experiences, it hurts to be disappointed with a product, we get hurt and we remember the times we’re hurt because we invested time, money and effort in it, and the disappointment/betrayal is what makes the hurt so memorable.

It's a hard pill to swallow, but self awareness is the best way if you want to grow fast.

The very best advertising can’t fix a broken product because the hurt of a bad product stings longer than a 15 second ad that made you buy in the first place.

Your product must perform as advertised and deliver the results you promised.

If you blow your customers out of the water and exceed expectations, even better.

Have a phenomenal product first, and advertising will amplify your success a thousand fold.